Scondermads are Smart CONnected Devices using Elastic Resources generating and processing MAssive Data Sets. Formerly called the “Internet of Things”, examples of new Scondermads are popping up almost daily, threatening to disrupt every industry on earth.
In the book Good to Great, Jim Collins writes about companies that have succeeded by continuing to become more efficient in their industries. He uses the analogy of a flywheel throughout the book, with Great companies continuing to push harder, sticking to their “Hedgehog.” I am a huge fan of this book, and I once coined my company mission statement around the word GREAT. Our mission was to continue to drive efficiencies with continuous improvement in everything we did, while sticking to a few core strategies in which we had a competitive advantage.
All of this sounds fantastic, but I am now convinced that 90% of companies that stick to this strategy over the next 10 years will be dead.
Everyone is talking about the “internet of things” and becoming entranced by the lure of technology. Imagine your refrigerator ordering beer when it senses that stocks are low and a big college football game is about to start. Pre-programmed drones would then deliver your favorite beverage without you even lifting a finger. Maybe your coffee maker could brew an extra-large cup when your sleep monitor knows you were tossing and turning the night before. Vacuum cleaners will know when Fido is in the house and will follow him around when air sensors know he is shedding. It all sounds great – but will I have to buy SmartNet?